Relationship Commitment, Relational Equity and Company Image in Customer Loyalty Development

influential factors of customer e-loyalty in iranian e-stores

گسترش سریع تکنولوژی و اینترنت مسیر شرکت ها را به نگهداری وفاداری مشتریان الکترونیکی معطوف کرده است. وفاداری مشتریان یک حوزه بسیار جالب برای شرکت ها می باشد و وفاداری مشتریان تاثیر مستقیم بر درآمد و سودزایی شرکتها دارد. با توجه به اهمیت وفاداری مشتری، ما به جستجوی سه مشکل اصلی تحقیق پرداختیم که آن ها مهمترین موانع برای حفظ حیات کسب و کارهای اینترنتی هستند که عبارت از تعویض های متعدد مشتری، هزینه...

Customer Loyalty

The purpose of the research is to find out the impact of economic recession on customer loyalty to banks in the UK. This aim has been reached using methods of statistical analysis and through investigation of primary and secondary data. The methods of analysis that were implemented in the research included regression and correlation analysis of variance as well as chi-square tests. The data has...

Customer Loyalty

Customer Satisfaction and Customer Loyalty in E-Banking in India: The Intricacies of Relationship

This study has been focused on finding the key determinants of customer loyalty and customer satisfaction in e-banking. The key factors of Customer loyalty are: customer retention; Security and Virtual Banking; and Technology invasion. Customer Retention emerges as an important factor influencing customer Loyalty with highest Eigen value and it explains maximum variation. This is followed by Se...

Relational Learning for Customer Relationship Management

Customer modeling is a critical component of customer relationship management (CRM). Successful customer modeling requires a holistic view and the consolidation of all customer information available to the business, which is typically stored in a relational database. With this understanding, customer modeling in CRM can be viewed as a special case of the relational learning problem, a recent ex...